• Social Business and Communication Measurement/Analytics Intern - Spring 2019

    Job Locations US-TX-Dallas
    Posted Date 3 weeks ago(3 weeks ago)
    Requisition ID
    # of Openings
    Post Ending Date
    35-Communication & Outreach
  • Overview

    We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.



    • Works in the Social Listening Center
    • Prepares for daily Standup meeting by identifying top news stories and trending social media topics.
    • Assists with the daily compilation and distribution of the company-wide News Brief email.
    • Learn and utilize various listening and analytics platforms to assist the team with insights, reporting, and publishing.
    • Assist with internal and external measurement and analysis of various Public Relations, Communications, Community Outreach, and Marketing-related activities and campaigns.
    • Keeps the team abreast of emerging social media trends and technology through e-mail awareness and case study presentations.
    • Use data mining techniques to find trends in news media coverage, social media conversation, and internal content as it relates to corporate campaigns and activities.
    • Analyzes data and compiles measurement reports associated with company events and campaigns.
    • Assist with updating and maintaining benchmarking efforts across multiple channels and landscapes, including competitors and other large brands.
    • Supports the Southwest Airlines Community with search engine optimization and membership communication.


    Basic Qualifications:

    High School Diploma, GED or equivalent education required. 


    Must be at least 18 years of age.


    Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986.



    Progress towards degree with major/minor in Public Relations, Corporate/Mass Communications, Business, Marketing, or Communications related degree required.


    Minimum junior status or above (60+ credits).


    To be eligible, must be currently enrolled as a full-time student (minimum 12 credit hours).


    Maintained 3.0 or above cumulative GPA.



    Proficient usage of digital and social media technologies and platforms.


    Experience with tools and databases for listening, publishing, and measurement preferred  (i.e. – Cision, Radian 6, Omniture, Sprinklr, Google Analytics, etc.). 


    Experience, knowledge, or a keen interest in using data and measurement to tell a story or determine return on investment.


    Part-time jobs or previous internships preferred.


    Participation in trade/industry organizations, and/or school clubs preferred.



    Skills/Abilities/Knowledge/Work Style:

    Working knowledge of Microsoft Office programs such as Word, Excel, and PowerPoint.


    Ability to create and/or deliver presentations in a group setting.


    Must possess clear, concise writing skills.


    Must possess basic analytical skills and have a knack for numbers.


    Ability to handle multiple projects under tight deadlines and work well under pressure.


    Ability to handle confidential and sensitive information with the utmost professionalism.


    Must have sufficient judgment to handle and resolve office administration tasks as needed.


    Ability to work well with others as part of a team


    Must be a self-starter


    Must be able to take direction from multiple Leaders and prioritize tasks


    Well-groomed appearance necessary.


    Must be able to communicate effectively verbally by telephone and face-to-face.


    Please be prepared to provide the following information (if requested):




    Unofficial transcript.


    “Why Southwest Airlines” essay (Length determined by author).


    “Why Southwest Airlines” social media post sample.


    Letters of Recommendation.


    Time Commitment:


    40 hours per week.



    $15.00 hourly + flight privileges.


    This Internship is located in Dallas, Texas at the Southwest Airlines Headquarters building.


    All Students must apply online at careers.southwestair.com

    Southwest Airlines is an Equal Opportunity Employer.




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