Southwest Airlines Co.

Social Business Intern - Fall 2018

Job Locations US-TX-Dallas
Posted Date 2 weeks ago(2/12/2018 9:00 AM)
Requisition ID
# of Openings
Post Ending Date
35-Communication & Outreach


We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.




Works in the Social Listening Center. Participates in daily Standup meeting and writes Listening Center Briefings on top news stories and trending social media topics.


Supports the Social Customer Advocate Program.


Identifies UGC for use on social media channels.


Benchmarks against competitors and other brands. Presents findings to the Social Media Team.


Supports the Southwest Airlines Community with SEO and moderation.


Keeps the team abreast of emerging social media trends and technology.


Works in various social media management platforms such as Radian6, Sprinklr, Lithium, etc.


Basic Qualifications:


High School Diploma, GED or equivalent education required. 


Must be at least 18 years of age.


Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986.




Progress towards degree with major/minor in Public Relations, Corporate/Mass Communications, or related degree required.


Minimum junior status or above (60+ credits).


To be eligible, must be currently enrolled as a full-time student (minimum 12 credit hours).


Maintained 3.0 or above cumulative GPA.




Part-time jobs or previous internships preferred.


Participation in trade/industry organizations, and/or school clubs such as PRSSA (Public Relations Student Society of America) preferred.


Experience using social media management tools for social media listening, social media publishing, or social media measurement preferred.  


Proficient usage in Social Media.


Skills/Abilities/Knowledge/Work Style:


Working knowledge of Microsoft Office programs such as Word, Excel, and PowerPoint.


Must possess clear, concise writing skills.


Must possess basic analytical skills and have a knack for numbers.


Ability to handle multiple projects under tight deadlines and work well under pressure.


Ability to handle confidential and sensitive information with the utmost professionalism.


Must have sufficient judgment to handle and resolve office administration tasks as needed.


Ability to work well with others as part of a Team and meet the public.


Well-groomed appearance necessary.


Must be able to communicate effectively verbally by telephone and face-to-face.


Please be prepared to provide the following information (if requested):




Unofficial transcript.


“Why Southwest Airlines” essay (Length determined by author).


“Why Southwest Airlines” social media writing sample (Tweet or Facebook post).


Letters of Recommendation.


Time Commitment:


32 hours per week.





$15.00 hourly + flight privileges.


This Internship is located in Dallas, Texas at the Southwest Airlines Headquarters building.


All Students must apply online at


Southwest Airlines is an Equal Opportunity Employer.

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