Southwest Airlines Co.

Communication/Public Relations Measurement & Analytics Intern - Fall 2018

Job Locations US-TX-Dallas
Posted Date 2 weeks ago(2/12/2018 9:00 AM)
Requisition ID
# of Openings
Post Ending Date
35-Communication & Outreach



We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.


The Communication/Public Relations Measurement & Analytics Intern will work on the Editorial and Analytics Team within the Communication & Outreach Department. This Team is responsible for getting the right message, on the right channel, at the right time. The Team manages and analyzes internal and external editorial content, including but not limited to the Company's intranet site, Southwest: The Magazine, LUVLines (Employee magazine), stories on the Southwest Community, and internal digital signage. 


Duties & Responsibilities:

  • Assist with measurement reporting and analysis of various Public Relations, Communications, Community Outreach, and Marketing-related activities and campaigns.
  • Use data mining techniques to find trends in news media coverage, social media conversation, and internal content as it relates to corporate campaigns and activities.
  • Assists with the daily compilation and distribution of the company-wide News Brief email.
  • Analyzes data and compiles measurement reports associated with company events and campaigns.
  • Assist with updating and maintaining Communication channel benchmarking efforts.
  • Works closely with the Social Business Team and Social Care Team when applicable to provide comprehensive Communications reports to key stakeholders.
  • Write, edit, and create Communications collateral for campaigns and companywide channels when appropriate.


Basic Qualifications:


High School Diploma, GED or equivalent education required.


Must be at least 18 years of age.


Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986.




Progress towards degree, major, or minor in a Communications, Public Relations, Journalism, Emerging Media, Business or related field required.


Minimum junior status or above.


To be eligible must be currently enrolled as a full time student (minimum 12 credit hours).


Maintained 3.0 or above cumulative GPA.




Communications related work experience preferred (part-time jobs, internships, etc).


Experience with measurement tools and databases (i.e. – Cision, Radian 6, Omniture, Google Analytics, etc.) preferred.


Experience, knowledge, or a keen interest in using data and measurement to tell a story or determine return on investment.

Knowledge and skills in using social media platforms (Twitter, Facebook, YouTube).


Writing experience preferred (school newsletter, business, or creative).


Leadership experience is a plus.


Participation in trade/industry organizations, community involvement, and/or school clubs preferred.


Skills/Abilities/Knowledge/Work Style:


Excellent oral and written communication skills required. Must possess a strong proficiency of the English language, including superior grammar, spelling, and organizational skills.


Proficient with Microsoft Office Applications, specifically Word, Excel, and PowerPoint required.


Understanding of the airline/travel industry is a plus.


Possess a strong understanding of how Customers and Employees use communication channels to communicate with the Southwest brand.


Ability to work independently and the willingness to function as part of a Team.


Ability to handle multiple projects under tight deadlines and work well under pressure.


Must have a keen eye for accuracy and attention to detail.


Must handle confidential and sensitive information with the utmost professionalism.


Must be able to present self well to meet public and have the ability to present in large or small settings. Public speaking skills and/or experience a plus.


Please be prepared to provide the following information (if requested):




Unofficial transcript.


“Why Southwest Airlines” essay (Length determined by author.)


One press release writing sample – published or un-published.


Letters of Recommendation.


Time Commitment:


Full-time – 40 hours/week.




$15.00 hourly + flight privileges


This Internship is located in Dallas, Texas at the Southwest Airlines Headquarters building.


All Students must apply online at


Southwest Airlines is an Equal Opportunity Employer. 

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